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Maybe it was because Seeking Alpha did not carry my annual list of 10 Clean Energy Stocks for 2012 this year, but no one seems to have noticed that there were actually 11 stocks in the list. Call it the Spinal Tap of top-ten lists. 
What triggers you to press one of those share buttons above, or email this post — or any website link — to a colleague or friend? Think about it. Because the keys to knowing why people share things are the keys to so-called "viral" solar marketing.
Before we get to why we share, let's talk about how we used to share and how we share 
The year 2011 may be remembered in clean energy circles as the moment when India became a major player across several industries. 
It's easy to think about modules as singular units of power output, but the reality is that they are a collection of diverse components, each with influence over the end system's total cost and performance. For DuPont, its focus is of course on the materials side, from metallization pastes used to form contacts on the solar cell, to backsheet materials that protect the panels themselves.